What: Hong Kong-based attire producer Sterling Group has formally launched the American premium way of life attire model, JP by J Peterman, as an extension of the J Peterman model in Asia.
New product line + USP: The brand new sub-brand, marketed primarily on-line by way of web, web site, social media channels or key opinion leaders (KOL), is curated for a youthful buyer base who needs to flee from quick trend, and needs extra individuality, model and high quality of their every day wardrobe.
Worth level: Mid to excessive worth phase.
Current product portfolio: The model covers a large spectrum of merchandise, together with shirts, pants and shorts, fits and blazers, outerwear, sweaters, vests, sleepwear, males’s classic cologne assortment, hats, footwear, baggage and baggage.
Retail presence: The model will first be launched and incubated in Hong Kong, and growth to mainland China and different Asian markets will comply with.
In regards to the firm: Sterling Group Holdings Restricted is a Hong Kong-based attire producer for upmarket worldwide attire manufacturers. Based in 1988, J Peterman is a US-based model with greater than 30 years of historical past.
Fibre2Fashion Information Desk (KD)
Sterling Group Holdings Restricted, a Hong Kong-based attire producer for worldwide attire manufacturers, has introduced that it has formally launched the American premium way of life attire model, JP by J Peterman, as an extension of the J Peterman model. The brand new sub-brand, primarily marketed on-line, has been curated for a youthful buyer base.