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Home Fashion India's Myntra joins fingers with The Collective to launch luxurious retailer

India’s Myntra joins fingers with The Collective to launch luxurious retailer




With the goal to strengthen its place as India’s main style, magnificence, and way of life manufacturers, Myntra, together with The Collective, has unveiled a devoted retailer for all issues luxurious, ‘Myntra Luxe’, on its app. With this proposition, Myntra is creating worth for its vast buyer base by making an enormous vary of manufacturers and types accessible to them.

The phase presents luxurious connoisseurs entry to a curated assortment of their favorite luxurious manufacturers, which additionally consists of many first-time luxurious manufacturers out there on Myntra by The Collective, throughout classes, whereas permitting model companions an unique on-line storefront to showcase their collections to the posh shopper base of India, in response to a Myntra press launch.

The Collective is India’s first and coveted multi-brand luxurious way of life retailer that collaborates with the world’s most interesting luxurious attire and accent manufacturers, to ship the preliminary thrust for the launch of this phase. The Collective brings with it a curated assortment of essentially the most sought-after manufacturers comparable to Polo Ralph Lauren, Ted Baker, Hackett London, Hugo, and Fred Perry to Myntra Luxe.

With the goal to strengthen its place as India’s main style, magnificence, and way of life manufacturers, Myntra, together with The Collective, has unveiled a devoted retailer for all issues luxurious, ‘Myntra Luxe’, on its app. With this proposition, Myntra is creating worth for its vast buyer base by making an enormous vary of manufacturers and types accessible to them.

The model assortment additionally consists of Bvlgari, Movado Tissot, and lots of different main manufacturers. The main classes of merchandise on this phase embody attire, equipment, footwear, magnificence and watches. Myntra will supply a large assortment of 65 luxurious manufacturers by the brand new Luxe retailer to start with and can proceed to scale the portfolio additional.

‘Myntra Luxe’ pivots round three main propositions to construct salience ? an amazing number of manufacturers and types, a personalised buying expertise, and fascinating content material, aiding robust discovery for customers. The posh-only shop-in-shop characteristic delivers a differentiated expertise for guests to the platform with straightforward navigation flows and accessibility to the manufacturers by devoted tiles and playing cards inside them. Myntra may even drive engagement for the phase, by Myntra Studio, a one-stop vacation spot for content-led personalised expertise the place style influencers interact with customers. Within the true spirit of bringing the essence of luxurious, and elevating the general user-experience additional whereas guaranteeing sustainability, Myntra Luxe merchandise will undertake premium sustainable packaging strategies and embody a personalised word for his or her prospects, in response to Myntra.

Myntra Luxe may even allow manufacturers to achieve the posh customers in a differentiated and curated atmosphere, using on the again of Myntra’s vast buyer base, superlative expertise, and powerful provide chain community.

“We are very excited to bring The Collective to Myntra Luxe. E-commerce at The Collective has displayed very strong momentum. Our partnership with Myntra will allow us to extend our reach and bring a taste of The Collective experience to Myntra’s top customers,” Amit Pande, model head for The Collective stated in a press release.

“Myntra Luxe brings leading global luxury brands within easy reach of a growing cohort of shoppers looking up to this category in India today. We have witnessed a sharp rise in demand for luxury brands on our platform during the course of the pandemic, prompting us to create a dedicated offering for the same and enable luxury customers to enjoy a distinguished experience. We are especially excited to be launching our Luxe store with the addition of The Collective, which has established itself strongly in the minds of the customers with its unique assortment of global luxury brands,” Sharon Pais, chief enterprise officer at Myntra stated.

Fibre2Fashion Information Desk (GK)





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