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Home Fashion Swedish attire retailer H&M companions with Japanese model Toga

Swedish attire retailer H&M companions with Japanese model Toga



Sweden-based attire retailer H&M has introduced a collaboration with the Tokyo-based impartial luxurious label Toga. The gathering will comprise reimaginings of Toga’s archival hits for women and men, given up to date twists. Based in 1997 by Yasuko Furuta, Toga has an experimental tackle wardrobe classics, outlined by a genderless strategy to vogue.

Toga favourites — hybridised trench coats, deconstructed striped shirts, plissé skirts, clothes with intelligent cut-outs, and exacting tailoring — are all at play within the Toga Archives x H&M assortment, the 2 firms mentioned in a joint press launch.

For ladies, basic tailoring in navy, gray and black options dashes of eccentricity, akin to bead embellished pockets or silk scarf cape detailing. Clothes and skirts in daring floral and gingham prints pair cleverly with deconstructed knitwear. For males, eye-catching scarf prints seem in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.

“Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like. When I first launched Toga, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy Toga designs,” mentioned Furuta, founder and artistic director of Toga.

“At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear. It was a pleasure to spend time with her and her team, being inspired by designs from the Toga archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual Toga signature cut-outs,” mentioned Ann-Sofie Johansson, inventive advisor at H&M.

The Toga Archives x H&M assortment will probably be out there worldwide from September 2.

Fibre2Fashion Information Desk (KD)

Sweden-based attire retailer H&M has introduced a collaboration with the Tokyo-based impartial luxurious label Toga. The gathering will comprise reimaginings of Toga’s archival hits for women and men, given up to date twists. Based in 1997 by Yasuko Furuta, Toga has an experimental tackle wardrobe classics, outlined by a genderless strategy to vogue.





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